AVAILABLE · LONDON, UK · UTC+0

Samuel Horlock
AI-native Product Manager

Outcomes-first PM with 5+ years building B2B products from the ground up. I set up structure from scratch and own the full problem. Content, data and AI-native products.

~/samuel — what do you do?

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Years in B2B PM

0→1 platforms

Adoption (month 1)

75%

Early NPS

0→1 AI PLATFORMS◇API-FIRST MICROSERVICES◇NLP CLASSIFICATION◇FX RISK MODELLING◇MIFID II◇DATA MODEL DESIGN◇PRODUCT-LED GROWTH◇OKRs◇INTEGRATIONS LAYER◇0→1 AI PLATFORMS◇API-FIRST MICROSERVICES◇NLP CLASSIFICATION◇FX RISK MODELLING◇MIFID II◇DATA MODEL DESIGN◇PRODUCT-LED GROWTH◇OKRs◇INTEGRATIONS LAYER◇

02 / STACK

Operating stack

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AI & Automation

OpenAIAnthropic suitePerplexityLovableFigmaMakeNotebookLMn8nZapier

Product

StrategyRoadmappingOKRsDiscoveryUsability testingPrioritisation

Technical & Platform

API-first designIntegrationsWebhooksData modellingSQLRe-architecture

Data & Analytics

MixpanelHotjarGoogle AnalyticsTrevor.io

Delivery

ScrumKanbanLinearAtlassianNotion

03 / TIMELINE

Work, shipped

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[01]PLATFORMAug 2025 — Present
Product Manager @ Zencargo
London
Owned the full re-architecture from legacy monolith to API-first microservices across bookings, POs and core infra.
- Redesigned the shipment data model for routing, parent-child and multi-leg journeys. Things the legacy system simply couldn't do.
- Led vendor evaluation for carrier schedule and booking integrations, then built a scalable third-party integration layer.
- Prioritised delivery across parallel streams with constrained engineering capacity.
Monolith → microservices
API-first
Data model
Re-architected
[02]0→1 · AI · FINTECHFeb 2025 — Aug 2025
Product Manager @ Birchstone Markets
London
Sole PM on a 0-1 AI analytics platform for FX portfolio managers, building the product function from scratch under MiFID II.
- Shipped a model that surfaces FX exposure and risk automatically, with stress tests against historical market events.
- Drove a 10% increase in trade execution across the customer base.
- Portfolio managers started using it as a tool to show clients.
Adoption (month 1)
75%
Client satisfaction lift
70–80%
New business growth
+25%
[03]0→1 · NLP · COMPLIANCEJan 2024 — Feb 2025
Product Manager @ Trilateral Research
Remote (UK)
Launched a 0-1 data intelligence and compliance platform from concept to five paying clients in the first week.
- Defined MVP scope, delivery plan and GTM as the sole PM across engineering, data science and design.
- Designed and shipped AI-driven content classification and anonymisation workflows using NLP.
- Built ethics and sociotechnical checks into product requirements and acceptance criteria.
Paying clients (week 1)
5
Active users
30
Early NPS
70
[04]ADVISORYJan 2023 — Jan 2025
Product Consultant @ Scene Matrix
Remote (UK)
Advised a solo founder on product strategy, MVP scope and GTM positioning alongside a full-time PM role.
- Ran user research and market analysis to validate early assumptions.
- Defined a lean delivery plan aligned to funding constraints.
[05]B2B · LEARNINGJul 2021 — Jan 2024
Product Manager @ MindGym
Remote (UK)
Shipped three products on a behavioural science backed learning platform, running teams with Scrum and Kanban.
- Got senior stakeholders behind a shared OKR framework and hit most key results.
- Built feedback loops with customer evangelists to tighten roadmap decisions.
Digital revenue
+15%
Products shipped
3